Inside Our Norwich Workshop: How We Build Bespoke Furniture from Scratch

At our Norwich workshop, furniture isn’t just made — it’s crafted, shaped, engineered, refined, and brought to life with the same care and skill that has defined traditional British craftsmanship for generations. Every piece we create is unique, built to order, and tailored to the home or business it’s made for.

In this behind-the-scenes look, we’ll walk you through how our bespoke furniture is created from raw timber to finished masterpiece.

1. It All Starts With a Conversation

Every project begins with understanding your vision.

Whether you come to us with a clear design, a sketch, a Pinterest board, or simply a problem that needs solving (like “I need a table that fits in this space”), we take the time to explore:

• Your preferred style

• Materials and finishes

• Room layout and measurements

• How the furniture will be used

• Budget and timeline

This ensures your piece is both beautifully made and perfectly practical.

2. Design & Technical Planning

Once we understand your needs, our design team creates detailed drawings and 3D models. This step turns ideas into measurable, buildable plans.

We consider:

• Structural strength

• Joinery techniques

• Wood movement and long-term durability

• Proportions, ergonomics, and aesthetics

Bespoke furniture isn’t just about being unique — it’s about being made properly.

3. Selecting the Right Materials

We source high-quality hardwoods and sheet materials from trusted suppliers, with sustainability always in mind.

Common materials we use include:

• Oak – strong, timeless, and character-rich

• Ash – flexible and ideal for modern clean lines

• Walnut – luxurious and richly coloured

• Birch plywood – perfect for contemporary designs

• Eco-friendly veneers and finishes

Every plank is inspected for grain direction, knots, stability, and colour consistency.

4. Precision Cutting & Craftsmanship

This is where the workshop comes alive. Using a blend of traditional hand tools and modern CNC machinery, we cut, shape, and prepare each component with meticulous accuracy.

Our team carries out:

• Mortise and tenon joinery

• Dovetail drawer construction

• Hand-shaping and sanding

• Edge detailing

• Routed features and CNC-cut panels

Every craftsman signs off their own work — a small but important part of our quality process.

5. Assembly & Hand Finishing

Once each component is ready, the piece is assembled with specialist techniques to ensure long-term strength.

After assembly, we move on to finishing — a crucial step that defines how the furniture will look and feel.

We offer:

• Hand-applied oils

• Lacquers for durability

• Stains and colour matching

• Natural matte finishes

• High-end sprayed coatings

A high-quality finish elevates the piece from “well-made” to “beautiful”.

6. Final Inspection & Delivery

Before any piece leaves the workshop, it undergoes a full quality inspection:

• Are the joints tight?

• Is the finish flawless?

• Does it match the original design?

• Does it feel solid and built to last?

Only then do we deliver and, if required, install the furniture in your home or business.

Why Bespoke Furniture Matters

Mass-produced furniture serves a purpose, but bespoke pieces offer something more:

• Perfect fit for your space

• Designed around your lifestyle

• Higher-quality materials

• Longer lifespan

• A piece that’s truly yours

When you choose bespoke, you’re investing in craftsmanship that stands the test of time.